ARCHIVE: TOC: December 2001, Volume 10, suppl 1 / Debunking myths around ‘light’ cigarettes and implications for ‘reduced risk’ products

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Smokers' beliefs about “Light” and “Ultra Light” cigarettes / Effect of health messages about “Light” and “Ultra Light” cigarettes on beliefs and quitting intent / Do “Light” cigarettes undermine cessation? / Changing the future of tobacco marketing by u

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